Given that both many government program persons expect tangible products out of research than mere reports, it is an endeavour to go beyond research project that would produce mere reports; rather come up with innovative products that are tangible, more or less scalable by policy and program people, and target users find it easy and conformable to use . PAC used various tools such as CRC, CRC+, CSC and an innovative and almost pioneering tool ‘Advance Media Mix’ for evaluation of Government of India’s major programme on rural sanitation – the SBM. The current paper mainly focus on this innovative and pioneering tool ‘Advance Media Mix’ which was used for developing demand-driven IEC material for Government of India’s programme SBM. Through 4 systematic and successive steps, it physically places the IEC materials which are demand driven, stakeholder’s oriented, combined community-provider ownership and hence with higher chance of sustainability. With a massive drive, PAC (Public Affairs Centre – a not-for-profit Think Tank) along with district administration and CBOs produced and put in place a total of 118 wall paints and 34000 leaflets across 6 districts of Odisha state. This will definitely go a long way not only as an innovative approach but also as guidance for program improvements.
Read the full paper Media mix approach in SBM-G in Odisha_paper