Innovative Communication Method for Village Sanitation

Given that both many government program persons expect tangible products out of research than mere reports, it is an endeavour to go beyond research project that would produce mere reports; rather come up with innovative products that are tangible, more or less scalable by policy and program people, and target users find it easy and conformable to use . PAC used various tools such as CRC, CRC+, CSC and an innovative and almost pioneering tool ‘Advance Media Mix’ for evaluation of Government of India’s major programme on rural sanitation – the SBM. The current paper mainly focus on this innovative and pioneering tool ‘Advance Media Mix’ which was used for developing demand-driven IEC material for Government of India’s programme SBM. Through 4 systematic and successive steps, it physically places the IEC materials which are demand driven, stakeholder’s oriented, combined community-provider ownership and hence with higher chance of sustainability. With a massive drive, PAC (Public Affairs Centre – a not-for-profit Think Tank) along with district administration and CBOs produced and put in place a total of 118 wall paints and 34000 leaflets across 6 districts of Odisha state. This will definitely go a long way not only as an innovative approach but also as guidance for program improvements.

Read the full paper Media mix approach in SBM-G in Odisha_paper

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